Yeyuan Meng

Illustrator / Designer / Senior Art Director

CONTACT

Email: ritameng212@gmail.com
Instagram: yeyuanmeng0212
Behance: Yeyuan Meng

CATALOGUE

01. Sentido-Treasure from Spain
Packaging Illustration

02. Pass Through
Book Illustration

03. Tells In Fairy Tales
Animated PSA

04. Modern Syndrome Absurd World
Editorial Illustration

CATALOGUE

05. To Be A Ghost
Illustration Poster

06. Others
IP Design/Practice/Self-promotion

INTRODUCTION

Yeyuan Meng is a Chinese graphic designer and illustrator who has won CA several times. She studied graphic design and minored in psychology at Tsinghua University. Working in Ogilvy gives her the interdisciplinary background that makes her adept at integrating multi-dimensional and multi-field skills in her work. Her clients include Nestlé, Tencent, P&G, Intel, Xiaomi, Huawei, and JD.com.

Project 03

Tells In Fairy Tales

Animated PSA :Preventing Child Sexual Abuse to Keeps Kids’ World Bright

This animation imbues classic fairy tale elements with new symbolic meaning, revealing the potential threat of child sexual abuse in real life. The blades of the grass and the big red apple symbolize male genitalia, the wolf’s claws and the hairy hand foreshadow dangers, while candies and toys represent temptation. With a dark art style, it’s thought-provoking and serves as a wake-up call, while the fairy tale scenes bring the work closer to the audience, helping arouse their longing for beauty and encouraging them to take actions against child sexual abuse.

Child sexual abuse cases have been distressingly frequent in recent years. However, sex in China is a taboo topic which can not be talked openly in the public, especially to the kids. That’s why this animation uses indirect ways to present the problem, aiming to help more people understand the severity of child sexual abuse and increase society’s focus on child protection. It also inspires more families and even the society to contemplate the importance of child sexual abuse prevention education.

Little Red Riding Hood and the Big Bad Wolf

Alice in Wonderland

Sleeping Beauty

Snow White and the Poison Apple

The Emperor's New Clothes

Strong Symbolism Implied in the Work

The fairytale elements in this animation boasts strong symbolism. The Big Bad Wolf’s evil words are meant to abduct Little Red Riding Hood, while the hairy hand luring Snow White into eating the big red apple implies oral sex, and Mr. Rabbit’s candies and toys make Alice fall into the abyss symbolizing becoming an adult overnight via sexual games. These scenes caution children to resist temptation and stay away from potential sexual abuse threats.

The animation cleverly integrates the sexual abuse threats faced by children into classic fairytale scenes. In Emperor’s New Clothes, the naked adult makes a hush gesture to the child, coaxing the child into keeping a secret about what he did to the kid. In Sleeping Beauty, the one who kisses the child is not a prince but a bad guy with evil intentions. These scenes remind children not to trust strangers easily and to communicate with their parents when they meet some confusing problems.

The animation is designed to be fun and creative. Each fairy tale story is presented in exquisite illustrated form, accompanied by evil lines and creepy background music. The visuals are connected using a unique zoom-in transition, creating a smooth and rhythmic flow. Additionally, the animation primarily employs dark tones to convey the dark side and potential dangers of the tale.

LOREM & IPSUM DOLOR