Yeyuan Meng

Illustrator / Designer / Senior Art Director

CONTACT

Email: ritameng212@gmail.com
Instagram: yeyuanmeng0212
Behance: Yeyuan Meng

CATALOGUE

01. Sentido-Treasure from Spain
Packaging Illustration

02. Pass Through
Book Illustration

03. Tells In Fairy Tales
Animated PSA

04. Modern Syndrome Absurd World
Editorial Illustration

CATALOGUE

05. To Be A Ghost
Illustration Poster

06. Others
IP Design/Practice/Self-promotion

INTRODUCTION

Yeyuan Meng is a Chinese graphic designer and illustrator who has won CA several times. She studied graphic design and minored in psychology at Tsinghua University. Working in Ogilvy gives her the interdisciplinary background that makes her adept at integrating multi-dimensional and multi-field skills in her work. Her clients include Nestlé, Tencent, P&G, Intel, Xiaomi, Huawei, and JD.com.

I am like a transparent wandering soul, lonely and confused in the world, not knowing where to go and what to do. People passed by me and interacted with me, but soon passed by and dispersed, no longer looking at me.

Project 02

Pass Through

Book Cover Design

It turns out that everyone is actually the same as me. This world is composed of countless souls that seem to be integrated but are actually alienated. They meet and leave quickly. The world is transparent.

Inside page

This book tells the embarrassing daily stories of a protagonist who suffers from the so-called "embarrassment syndrome". From the perspective of a person with strong self-awareness and low self-esteem, the protagonist goes from a desire to be seen and noticed to discovering that the only thing people care about most is themselves. Even if he makes a fool of himself, no one will care or remember him. From then on, he becomes relaxed and self-contained.

LOREM & IPSUM DOLOR