Yeyuan Meng

Illustrator / Designer / Senior Art Director

CONTACT

Email: ritameng212@gmail.com
Instagram: yeyuanmeng0212
Behance: Yeyuan Meng

CATALOGUE

01. Sentido-Treasure from Spain
Packaging Illustration

02. Pass Through
Book Illustration

03. Tells In Fairy Tales
Animated PSA

04. Modern Syndrome Absurd World
Editorial Illustration

CATALOGUE

05. To Be A Ghost
Illustration Poster

06. Others
IP Design/Practice/Self-promotion

INTRODUCTION

Yeyuan Meng is a Chinese graphic designer and illustrator who has won CA several times. She studied graphic design and minored in psychology at Tsinghua University. Working in Ogilvy gives her the interdisciplinary background that makes her adept at integrating multi-dimensional and multi-field skills in her work. Her clients include Nestlé, Tencent, P&G, Intel, Xiaomi, Huawei, and JD.com.

Project 01

Sentido

Treasure from Spain

Carambola Glance
The Light in Lover's Eyes

Carambola Glance Fragrance

Fruity Fragrance Packaging Illustration

This is a Spanish natural fruit oil and perfume brand Sentido. I create a full range of illustrations and packaging. I want to break away from the traditional ideas of perfume packaging design, so I integrate the ingredients, functions, feelings of each perfume, and the similar shapes of our organs into illustrations. Watermelon and brain, strawberry and nose, carambola and eyes, banana and lips.

Fragrance Set
Strawberry Sniff and Carambola Glance

Banana Kiss
A Kiss to be Remembered Forever

Fragrance Set
Banana Kiss and Watermelon Brain

The full range of illustrations can be used individually for social media, advertising, branded magazines or newspapers， print/poster or postcard，Individual or series packaging.

The illustration shows the feeling of being fully immersed in the fragrance of fruit, as if the senses and the fruit are blended, hiding in the fruit world without distinguishing between you and me. Using this fragrance, our senses can be immersed in the fruity aroma, as if entering a fantasy world where fruits come alive. Either your brain is occupied by watermelons, or your nose is filled with strawberries, or your eyes are filled with star fruit trees, or you are kissed by a group of bananas.

Strawberry Sniff
The Flutter of Adolescence

Watermelon Brain
The Refreshed Heart and Soul

LOREM & IPSUM DOLOR