Yeyuan Meng

Illustrator / Designer / Senior  Art Director


CONTACT

Email: ritameng212@gmail.com
Instagram: yeyuanmeng0212
Behance: Yeyuan Meng CATALOGUE

01. Sentido-Treasure from Spain
       Packaging  Illustration

02. Pass Through
       Book Illustration

03. Tells In Fairy Tales
       Animated PSA 

04. Modern Syndrome Absurd World
        Editorial Illustration
CATALOGUE

05. To Be A Ghost
        Illustration Poster

06. Others
        IP Design/Practice/Self-promotionINTRODUCTION

Yeyuan Meng is a Chinese graphic designer and illustrator who has won CA several times. She studied graphic design and minored in psychology at Tsinghua University. Working in Ogilvy gives her the interdisciplinary background that makes her adept at integrating multi-dimensional and multi-field skills in her work. Her clients include Nestlé, Tencent, P&G, Intel, Xiaomi, Huawei, and JD.com.



Hungry Ghost - Mukbang Influencer
Playful Ghost - E-Sports Player
Project 05

To Be A Ghost




It doesn’t matter that I am a ghost in your eyes, I only do what I want.

Recently I read a news, a highly educated person went home to be a farmer, and most people didn’t understand it and they had comments such like：what the hell with this guy?

Data research shows that most Chinese people are not satisfied with their current lives due to living under the public's eyes, especially about their careers. The aim is to encourage people to be the one who doesn’t care about any occupational stereotypes.

I change the people who do the entry-level or unstable jobs into the ghosts from “The hundred ghosts of China ”. It means the impression in other’s eyes. However, the ghosts all look happy, satisfied and chill.
Poor Ghost - Latifundium

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